Ultimate Fighting Championship President Dana White will receive the “Game Changer” award at the 2010 PromaxBDA Sports Media Marketing Awards.

The award “recognizes a cultural innovator who, through the development of new technologies, applications, business models and industries, has transformed the business of Sports Media & Sports Media Marketing,” according to the organization.

White will accept the award November 18th at the SMMA awards ceremony, which will be held November 18 in New York City.

“In selecting a recipient for our inaugural Game Changer Award, we felt Dana White perfectly embodies the type of sports-marketing figure worthy of setting precedent for this honor,” said Jonathan Block-Verk, President of PromaxBDA. “Shift in perception, evolution of the UFC brand and its meteoric rise under his watch perfectly exemplify what it means to be a game changer in the sports marketing arena.”