Los Angeles-based social TV start-up, Philo (note: for more on the company, see the article published on itvt.com, June 2nd), has announced that it has secured financing from a consortium of institutional and angel investors, including North Bridge Venture Partners, DFJ Gotham Ventures,ENIAC Ventures and Studio Lambert CEO,Stephen Lambert. The company has also launched 1) version 1.2 of its flagship iPhone/iPod touch app, which it says now supports check-ins to time-shifted TV content, and 2) its Web-based social TV service, located at www.playphilo.com. Philo describes the enhancements provided by v. 1.2 of its iPhone/iPod touch app as follows: "Users now can tune-in to and comment on DVR'd shows as well as live programming; with the new iPhone/iPod push notifications, when friends tune in, users receive alerts delivered to their handhelds even if they're not currently playing Philo; Philo's new and improved activity stream lets users see how friends and other viewers are tuning in, commenting, winning awards, and earning credits; Philo added more awards for viewing behavior (some secret and some not so secret), which send users on a virtual scavenger hunt through television programming; new 'credits' like Director and Executive Producer let users climb the Hollywood ranks on their favorite shows by tuning in and interacting more than other viewers; and, of course, the new app is optimized for iOS4."



