Contact:

Todd Beck
Beck Media & Marketing
310-689-7363

Terri Clark
Executive Director
Academy of Television Arts & Sciences Foundation
818-754-2801

North Hollywood, CA – November 11, 2009 – Following an extensive and competitive agency review process, the Academy of Television Arts & Sciences Foundation has named Beck Media & Marketing as its public relations agency of record effective January 2010, it was announced today by Jerry Petry, Chairman of the Board of the Foundation.

Beck Media & Marketing will handle strategic communications for the Foundation and its programs, which include the Archive of American Television and its recently launched web-destination, EmmyTVLegends.org; the College Television Awards; the Foundation’s well-regarded summer internship program; the Fred Rogers Memorial Scholarship; the Virtual Academy; and annual Golf Tournament and Charity Auction events.

“The range of Foundation programs has grown markedly in recent years to include ambitious web initiatives, vibrant educational programs, and extensive fund-raising activities,” said Jerry Petry, Chairman of the Board of the Academy of Television Arts & Sciences Foundation.  “Beck Media’s extensive experience in television, coupled with its demonstrated success in the emerging digital, social and alternative media space make the agency an ideal choice for the Foundation’s future PR needs.”

“Through its many excellent and diverse programs, the Television Academy Foundation has repeatedly proven that Hollywood is full of generous and influential professionals who want to give back to the television industry that has given them so much,” said Todd Beck, President, Beck Media & Marketing.  “As a long-time member of the Television Academy, I am honored that my agency has been entrusted with telling the story of this outstanding Foundation.”

Earlier in 2009, Beck Media & Marketing handled traditional and digital publicity for the launch of EmmyTVLegends.org and the Foundation’s Primetime Emmy®-season online fundraiser.

Academy of Television Arts & Sciences Foundation
Established in 1959 as the charitable arm of the Television Academy, the Academy of Television Arts & Sciences Foundation is dedicated to utilizing the resources of the Television Academy and the artistry of television to preserve and celebrate the history of the medium, while educating and guiding those who will shape its future. The Foundation is responsible for the Archive of American Television, as well as education programs such as the College Television Awards and its renowned student internship program.  For more information on the Foundation, the Television Academy and its many industry-related programs, services and year-round Academy events, please visit www.EmmysFoundation.org.

Beck Media & Marketing
Beck Media & Marketing provides strategic communications support engineered to help its clients achieve their business goals. Working at the intersection of entertainment and technology, the Los Angeles-based agency represents television studios, producers and programs; consumer web destinations; digital media technology innovators; mobile entertainment companies, and other firms.  For more information, visit www.beckmedia.com.